for Shopclub
2025
As part of the travel show, we have implemented a reportage shooting format that allows you to show how you can spend time in the same city with different budgets.
The shooting is based on the fixation of real events in their natural flow - without production and directing. This approach conveys the atmosphere of "here and now", reveals emotions and the true essence of the moment.
The main task is to create a presence effect for the viewer, to capture live and sincere shots at news, corporate, sports events or personal celebrations. The work is based on improvisation and observation, which makes each episode authentic and as close to reality as possible.